A website creates and maintains the medical practitioner’s brand identity and online reputation, giving patients a sneak peek of services offered, achievements gained, and how to get in touch with the practice. It makes the practice more visible and accessible to a wider online audience, and offers information that a patient might need before scheduling for a consultation.
WebMD360’s website utilizes several handy tools to help clients manage their websites:
WebMD360’s Virtual Management System allows our clients to have secure access to a user-friendly website management interface containing the various WebMD360 parcels. The different parcels are listed below:
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WebMD360’s Content Management System (CMS) uses the latest Just-In-Place Technology, enabling our clients to update the contents of their websites in the same way one uses a word processor. CMS permits the web administrator to insert images, tables and other basic content using the Rich Text Editor (RTE), keeping the website – and its patient-clients – up-to-date with current developments in the practice.
WebMD360’s SEO Parcel allows the site administrator to dynamically adjust the ranking and relevancy of their website on search engines through organic Search Engine Optimization (SEO), meta-descriptions, meta-keywords, and meta-tags.
WebMD360 also offers SEO services and Advanced Site Statistics, which includes most-visited pages, graphical representations of statistics, and other tools to evaluate the status of a website on SEO.
WebMD360 enables the website owner sponsor and initiate a healthy environment for topic-oriented forums – a helpful tool for reaching potential clients. This is a stand-alone feature that has its own administrative section for managing topics, users and moderators of the forum.
Mailing list subscribers are given the option to receive in-depth, informational newsletters and emails using the Newsletter Parcel, helping our clients connect with more prospective patients. The Lead Management Parcel, on the other hand, allows the web administrator to review and immediately respond to information sent in by p\otential leads via the “Contact Us” form.
WebMD360 makes various documents available for download through the Downloadable Forms Parcel. WebMD360’s Appointment Parcel makes requesting and confirming consultations a breeze through an online form for potential customers and returning patients.
Organizing schedules has never been easier with the WebMD360 Events Parcel and Calendar Parcel. The web administrator can arrange events using the Events Parcel, which automatically generates a registration form for potential participants. The Calendar Parcel, on the other hand, helps systematize a schedule of activities for past and current clients to attend.
Information can be overwhelming for new visitors. However, with WebMD360’s Q&A Parcel, grouping and managing FAQs is a snap. With this module, the website administrator can classify questions and answers in orderly, systematic categories.
WebMD360 provides the option for customers to feedback via the online Survey Form. The Feedback Parcel allows clients to review their customers and patients’ opinions on their practice and assess how they can further improve their services.
WebMD360’s Testimonial Parcel, Audio Podcast and Videocast Parcel, and News Parcel make different mediums of documentation available to our clients: before and after photos, audio or video testimonials, and written articles, depending on the practice’s field of focus.
WebMD360’s Tell-a-Friend feature encourages past or current patients to refer potential leads to visit the website and learn more about the practice. The Tell-a-Friend Parcel enables our clients to monitor and follow up on potential leads online through contact information gleaned from the referral. Ads appearing on the newsletter can also be managed using the Advertisement Parcel.
The Just for Clients section is a private, user-account protected area restricted to clients. WebMD360 designs additional site features exclusively for our clients’ own customers, and our Client Features Parcel allows them to access and modify these special customized pages and features.
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